AKG K 240 & K 450 Receive Red Dot Design Award
Design Zentrum Nordrhein Westfalen in Germany has awarded AKG Acoustics the Red Dot Design Award 2009 for the design of two mini-headphones. The prize, which has been awarded since 1988, is regarded in the industry as an indicator of excellent design and high product quality. An impartial, autonomous jury of well-known design experts from around the world chose from the over 11,000 products submitted according to various criteria such as innovation, functionality or ergonomic efficiency. The jurors were in no doubt that the AKG K 420 and K 450 deserved the prize in the “Product Design” category. The prize will be officially awarded at the Essen Opera House on 29 June 2009.
The AKG K 420 and K 450 feature the unique patented 3D Axis2 folding mechanism. When folded up, the two mini-headphones are a miracle of compact design and can be stowed away easily for convenient transport. However, when worn, they produce the typical AKG sound with a wide and distortion-free spectrum, so that they can compete with the larger models in terms of acoustics. Because of the half-open design and the padded headband, they give the impression of lightness and maximum freedom of movement.
AKG.com
“Every year, thousands of businesses worldwide compete with their products for the Red Dot Design Award, so it is a really great honor for our work to be recognized with this much-sought-after award,” said Alfrecht Reinprecht, Vice President of Marketing at AKG. “As well as sound quality, we place a lot of emphasis on a modern, classic look for our headphones.” “The latest technology is by no means the only thing that the customer is looking for. That’s why we will continue to promote attractive design in the future, in an effort to stand out from the mass of products available.”
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